Manila - Search Engine Marketing
Posted Updated
Responsible for managing paid search campaigns to increase website traffic, improve visibility on search engines, and drive conversions through targeted advertising.
- Plan and execute search engine advertising campaigns (e.g., Google Ads)
- Conduct keyword research and optimize bidding strategies
- Monitor and improve ad performance, CTR, and conversion rates
- Manage campaign budgets and maximize return on ad spend (ROAS)
- Write and test ad copy for better engagement and performance
- Analyze data and generate performance reports and insights
- Conduct A/B testing for landing pages and ads
- Stay updated on search engine algorithms and SEM best practices