Market Analyst & Sales Prospecting Specialist
Key Responsibilities
- Conduct market research to identify new business opportunities, trends, and key prospects.
- Perform lead prospecting and qualification using LinkedIn Sales Navigator and other research tools.
- Manage and maintain Salesforce (SFDC) records, including data entry, segmentation, and contact updates.
- Support campaign activities after events by analyzing lead data and preparing follow-up reports.
- Generate and interpret campaign reports within Salesforce to provide actionable insights.
- Collaborate with the Digital Marketing and Communications team to align research and outreach strategies.
- Prepare periodic summaries of market findings, lead progress, and campaign performance.
Qualifications
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- Proven experience in sales prospecting, lead generation, or market research roles.
- Proficient in Salesforce (SFDC) including data entry, segmentation, lead/contact management, and reporting.
- Skilled in Excel for data organization, reporting, and basic analysis.
- Strong analytical, organizational, and attention-to-detail skills.
- Excellent written and verbal communication skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
Preferred Skills
- Hands-on experience with LinkedIn Sales Navigator for research and prospecting.
- Understanding of marketing and event campaign workflows, including post-event follow-up.
- Familiarity with digital marketing metrics or marketing automation tools.
- Curiosity and initiative to explore new data sources and improve prospecting efficiency.
- Comfortable working across global teams and adapting to shifting priorities.
Working Hours
- Available to work up to 40 hours per week.
- Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).