Marketing Analytics Manager
- Analyze marketing funnel performance and campaign ROI
- Apply AI and emerging data capabilities to analytics
- Build and maintain marketing dashboards and reports
- Build automation and data access workflows
- Develop marketing data warehouse and governed data foundation
- Maintain and evolve multi touch attribution models
- Perform lead to opportunity reporting and pipeline analysis
- Reconcile reporting metrics across systems
- Translate marketing data into strategic insights
- Troubleshoot and resolve data discrepancies