Marketing and Events Specialist (Charlotte, NC)

Position Summary:

The Marketing & Events Specialist is a key member of the marketing team, responsible for the strategic planning, execution, and measurement of integrated marketing campaigns and events. This role requires a highly organized individual with strong project management skills, a creative mindset, and a collaborative spirit. The successful candidate will possess a proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively with cross-functional teams (sales, vendors, etc.). This role will split responsibilities between event management, brand marketing, and general marketing/sales support.

Essential Job Duties and Responsibilities:

Events:

• Develop, lead and execute comprehensive event strategies for tradeshows, conferences, corporate events, vertical summits, sales conferences, and other key initiatives.
• Manage all aspects of event logistics, including venue selection, vendor management, budget control, registration, and post-event reporting.
• Collaborate with cross-functional teams (sales, suppliers, etc.) to ensure alignment and successful event execution.
• Schedule and run weekly status update meetings to review event briefs, workback schedules, and event status with Stakeholders
• Track and manage event expenditures (6-7 figure budgets), providing regular reports and analysis to management.
• Identify and evaluate potential event opportunities to maximize brand exposure and ROI.

Brand Marketing:

• Develop and implement brand marketing strategies that align with the overall marketing plan and company objectives.
• Create compelling brand assets (e.g., marketing collateral, sales presentations, digital advertising materials, etc.) that strengthen brand awareness and drive customer engagement.
• Maintain brand consistency across all marketing channels.
• Conduct market research and competitive analysis to inform marketing decisions.
• Track key performance indicators (KPIs) to assess the effectiveness of brand marketing initiatives.

General Marketing & Sales Support

• Partner with sales leaders to understand industry needs, align on priorities, and deliver customized marketing programs and campaigns for sales growth
• Support the sales team with marketing materials and resources, such as sales sheets, presentations, and other collateral.
• Develop and manage email marketing campaigns, landing pages, and other digital marketing activities.
• Organize, update, and maintain marketing assets (e.g., one-sheets, sales presentations, etc.).
• Coordinate marketing activities with key suppliers and partners.
• Collaborate with sales leaders to define and track key success metrics for marketing programs and initiatives.
• Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed
• All other miscellaneous marketing support