Marketing and Growth Associate
You will manage HubSpot, including CRM organization, contact segmentation, workflows, campaign execution, and reporting. You will execute email, lead-nurturing, demand-generation, product-marketing, and event campaigns. You will maintain marketing assets and landing pages, coordinate integrated campaigns, and analyze performance to improve results.
Responsibilities
- Manage and maintain HubSpot, including CRM organization, contact segmentation, workflows, campaign execution, and reporting
- Build and execute email marketing campaigns and lead-nurturing programs
- Support demand-generation initiatives across webinars, events, partnerships, content marketing, and digital channels
- Assist with product marketing activities, including product launches, customer communications, sales enablement materials, and messaging
- Coordinate integrated marketing campaigns with product, marketing, sales, and events stakeholders
- Track campaign performance and provide recommendations to improve results
- Support conference, webinar, and event marketing initiatives
- Maintain marketing assets, landing pages, campaign materials, and lead-generation programs
Requirements
- Prior marketing experience within crypto, blockchain, digital assets, or Web3
- Native English proficiency
- Based in the United States, ideally on the East Coast
- Hands-on experience with HubSpot
- Experience executing email marketing and lead-generation campaigns
- Written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced remote-first environment
Benefits
- Health insurance
- Flexible time off
- Learning and development initiatives
- Work-life-balance hours
- Team-building sessions
- Mental-health discussions
- Equity