A marketing assistant supports daily marketing operations, coordinates campaigns, and creates content. This entry-level role is vital for helping a brand execute promotional strategies, manage data, and maintain organized team workflows.

Marketing Assistant (Hybrid/Field)

A Home Care Marketing professional drives agency growth by building referral pipelines, executing digital strategies, and engaging the local community. This vital “boots-on-the-ground” role generates leads by connecting with healthcare facilities, families, and professionals to secure client referrals while strengthening the agency’s trusted reputation.

Responsibilities:

• Referral Development: Build and nurture strong, strategic relationships with hospitals, discharge planners, social workers, physicians, and assisted living facilities.
• Community Outreach: Attend health fairs, senior centers, and networking events to raise local brand awareness.
• Pipeline Management: Track leads, conduct site visits, and manage performance metrics using CRM and intake systems.
• Educational Marketing: Position the agency as a trusted resource by educating families and healthcare providers on senior care options and agency capabilities.
• Intake Collaboration: Partner with internal intake and nursing teams to ensure a seamless onboarding experience for new clients.

Qualifications

MUST BE ABLE TO PASS A CRIMINAL BACKGROUND CHECK AND DRUG TEST FOR EMPLOYMENT

• Education: Bachelor’s degree in Marketing, Business, or Healthcare Administration preferred (or equivalent relevant work experience). Will also consider a LPN or SW with relevant home care experience.
• Experience: 1-3 years of proven experience in healthcare sales, community outreach, or relationship-based selling (home care experience heavily preferred).
• Local Knowledge: Deep understanding of the local territory and existing contacts within the healthcare or eldercare community.
• Soft Skills: Exceptional public speaking, communication, and follow-through skills.
• Logistics: Valid driver’s license and reliable transportation for daily field travel.

Typical Performance Metrics

• KPIs tracked: Number of weekly referral visits, new strategic relationships established, and total assessments booked from referral activity.
• Growth targets: Increasing the total number of active care hours and maintaining a strong pipeline of qualified client leads.

Job Types: Part-time

Salary Range: $19-$22/hr

* Apply at gingerlycares.com - hover over careers tab and click pre hire forms to apply for Marketing Assistant (Hybrid/Field) position.