Marketing Automation Specialist
You manage the full lifecycle of multilingual marketing and operational campaigns, from concept and setup through QA, localization, delivery, analysis, optimization, reporting, and troubleshooting. You build campaigns in Salesforce Marketing Cloud, use AI tools and basic HTML, coordinate with stakeholders, and improve campaign processes and performance.
Responsibilities
- Create, manage, and optimize multi-channel campaigns
- Own the end-to-end campaign process
- Coordinate content and design
- Manage segmentation logic and development
- Localize campaigns
- Build, test, and deploy email and notification campaigns
- Use Salesforce Marketing Cloud and basic HTML
- Use AI tools to generate campaign concepts, audiences, and code
- Collaborate with marketing, product, data, design, and regional stakeholders
- Monitor campaign performance
- Identify trends and provide recommendations
- Troubleshoot campaign issues
- Improve campaign processes and tools
Requirements
- Around 1+ years of experience in marketing automation, digital marketing operations, or a technical or analytical environment
- Basic HTML and CSS skills
- Interest in AI tools
- Excellent verbal and written English
- Ability to learn new software quickly
- Adaptability in dynamic environments
- Time management under pressure