Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for configuring and managing our marketing automation platforms. This will include setting up and managing automated campaigns, lead nurturing workflows, and personalised customer journeys. The goal is to increase the efficiency and effectiveness of our marketing efforts while providing an excellent customer experience.

The ideal candidate will have experience with marketing automation platforms. They should also be well-versed in best practices for email marketing, lead generation, and lead nurturing. Finally, they should be able to use data to drive decision-making and continuously improve results.

Responsibilities:
Configure and manage our marketing automation platforms
Set up and manage automated campaigns (email, lead gen, lead nurturing)
Personalize customer journeys
Analyze data to drive decision-making
Continuously improve results