Marketing Coordinator
Your role at Samsonite:
Samsonite is looking for a dynamic and data-driven Wholesale Marketing Coordinator that will support wholesale and omnichannel marketing efforts.
Reporting to the Senior Digital Marketing Manager - Wholesale, you will build and maintain product content, schedule, analyze, and optimize advertising campaigns, and assist in creating comprehensive launch packages for new collections. You will also assist in digital shelf optimization. You will work cross functionally with sales, product marketing, and the direct-to-consumer division to seek solutions and streamline processes to achieve growth across our brands and customers.
The ideal candidate is passionate about travel and is enthusiastic about achieving digital excellence. You will work on-site 4 days per week with the opportunity to work remotely one day per week.
• Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
• Build enhanced content for website product detail pages
• Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
• Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
• Optimize product content for maximum sell-through for all channels of distribution
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
• Assist in developing internal and external presentations
• Ensure consistency of product copy by standardizing processes
• Participate in weekly marketing initiatives and project meetings
• Work with D2C marketing team to develop marketing initiatives
• Manage samples and shipments to and from photoshoots
We're excited if you have:
• Bachelor's degree required; marketing, business, or related field preferred
• Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams.
• Strong understanding and passion for the digital marketing industry
• Excellent written and verbal communication, as well as presentation and public-speaking skills
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct
• Analytical understanding of data and methodologies used to inform decision making that drives performance
• Ability to multi-task and meet strict deadlines
• 1+ years of experience in digital marketing or content marketing preferred
• Intermediate Microsoft Excel skills preferred