Marketing Data Specialist

Title: Media Intelligence & Digital Specialist

Salary: (+ benefits)

Start Date: ASAP

Workstyle + Location: London, 5 days on site

Sector: AUTOMOTIVE

This is a fascinating role for anyone who loves DATA, and has a keen interest in MARKETING. You will be at the centre of one of the UK's biggest manufacturers' marketing analytics systems, using internal and external data to push the company to the forefront of the market. Where other roles are purely data analysis and reporting, in this role you'll be charged with modernising and constantly improving the marketing technology and applications, rather than just reporting. With the UK automotive market as competitive as it is at the minute, this role is a great opportunity to get in with a stable figure, who can offer long term growth and development. This role would suit someone with a keen interest in marketing, data and data analytics, and ideally someone with an interest in the automotive industry.

Key Responsibilities

Marketing Intelligence & Reporting

• Develop regular reporting covering media performance, campaign effectiveness, competitor activity and market trends.
• Analyse marketing and consumer data to identify trends,
  opportunities and potential risks.
• Develop dashboards and reporting tools, creating clear and
  actionable commercial recommendations to support effective
  decision-making.

Competitor & Market Intelligence

• Track relevant developments in the automotive and wider
  consumer market (campaigns, investment, launches and strategies).
• Identify emerging marketing / branding trends

Brand Reputation Monitoring

• Monitor online conversations, customer feedback, social
  sentiment and emerging issues. Working closely with the Marketing
  and Communications teams with data and insights on reputation.

AI, Automation & Emerging Technology

• Explore practical applications of AI and automation within
  marketing activities
• Identify, test and implement opportunities to improve content
  creation, reporting, data processing and consumer insight through
  technology such as AI and automated marketing tools.

Digital Platforms & Ecosystem

• Support the operation and continuous improvement of digital
  platforms and applications. Continuously improve digital
  platforms and applications, CRM, and wider digital ecosystem
  performance.

Qualifications

Non-negotiable requirements

• 1-3 years' experience in digital marketing, marketing
  analytics, data analytics, marketing technology, research or a related discipline.
• Experience using dashboards, analytics platforms and reporting
  tools.
• Exposure to CRM, digital platforms or app environments is
  desirable.
• Experience with competitor intelligence or social listening
  tools is desirable.

Desirable candidate profile:

• Ability to identify patterns and commercial insights from
  complex information.
• Strong interest in AI, automation and emerging digital
  technologies.
• Understanding of digital marketing and consumer behaviour.
• Strong attention to detail and problem-solving capability.
• Strong analytical capability and confidence working with data.
• Interest in automotive, technology and marketing innovation.