Marketing Director

Responsibilities

Marketing Strategy & Business Development:

• Actively build and strengthen connections with global and regional teams for strategic alignment and knowledge exchange.
• Plan and drive local marketing strategies and plan, advertising campaigns, promotional activities, and product management.
• Facilitate effective and fact-based decision making by conducting market analysis and competitor benchmarking, and managing internal and external research projects;
• Develop business cases and participate in decision making. Analysis will include market assessments, pricing strategies and cost structure analyses.
• Looking for 3rd party partner to drive sales and business growth in product portfolio, in specific segmentation, through commercial collaboration, co-marketing, product manufacture for localization….and so on.
• Spearhead cross-functional projects and corporate-level special initiatives, including business development opportunities

Product Management:

• Adapt and adopt product marketing strategy in China for different Business Units.
• Responsible for issues related to new product R&D, new product market launch.
• Participate in developing the regional product strategy, and recommend adaptation to the China market.
• Contribute to the product research.

Marketing Communication & PR:

• Help develop key marketing communications plans related to product or/and key product activities or/and launches in China market.
• Guide implementation of marketing activities in China.
• Recommend and coordinate China regional initiatives including market research, advertising, marketing promotions, PR and other marketing related activities in China market.
• Formulate regional marketing budget & planning
• Team build-up and management

Requirements

• Bachelor’s degree electrical engineering/power
• Experience in the low-voltage electrical products industry
• Strong sales and marketing experience in the relevant industry
• Data center experience preferred
• Experience leading a team

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