Marketing Executive, IPC Shopping Centre

• Execute and optimise digital marketing campaigns across owned digital channels and social media platforms in line with the marketing calendar and campaign objectives.
• Create, adapt, and coordinate digital content (copywriting, visuals, videos, EDMs) to support campaigns and maintain brand consistency.
• Manage day‑to‑day operations and documentation of CRM and loyalty programmes, including member acquisition, activation, and lifecycle communications.
• Maintain loyalty member data accuracy and quality, ensuring reliable use for targeting, reporting, and activation activities.
• Utilise customer data (demographic, behavioural, purchase history) to support targeted campaigns, offers, and engagement initiatives.
• Support day‑to‑day management of digital communication channels including websites, EDMs, social platforms, and mobile communications.
• Monitor digital and CRM campaign performance, track KPIs, and prepare campaign reports and post‑campaign analyses.
• Coordinate with digital agencies, CRM service providers, and internal stakeholders to support campaign execution and platform performance.
• Support tenants’ participation in digital campaigns and loyalty initiatives to enhance tenant visibility and Centre performance.

• 1–3 years of experience in digital marketing, CRM, or loyalty‑related roles
• Understanding of digital channels, social media platforms, and EDM execution
• Knowledge of CRM workflows, loyalty operations, and customer lifecycle management
• Familiarity with campaign performance tracking and reporting
• Basic understanding of content creation and digital deployment processes
• Proficiency in MS Office and digital reporting tools
• Good command in English and Bahasa Malaysia.

Please apply by 31 December 2026