Marketing Executive

Responsibilities:

• Customer Insights: Understand who our buyers and sellers are, what influences them, and their pain points
• Channel Execution: Execute hyperlocal and lifecycle initiatives end-to-end - society activations, community outreach, referral programmes, and lifecycle touchpoints
• Vendor Coordination: Brief and manage external vendors (print, content, activations) to keep initiatives on track. Track new vendors to test and experiment with new channels.
• Performance Tracking: Monitor channel metrics and identify Dos and Don'ts

Requirements:

• Curious minds: You naturally question the why and what behind everything, and can translate customer observations into actionable insights.
• Strong collaborator: You are comfortable coordinating with multiple stakeholders, including vendors, hyperlocal partners, and internal teams.
• Data-driven thinker: You know how to identify the right data cuts, extract meaningful insights, and use them to inform decisions.
• Marketing enthusiast. You have a deep interest in evolving marketing trends and can craft creative, attention-grabbing messaging that resonates naturally with audiences.