1. Market Research & Lead Generation

• Identify and research potential customers across government, PSU, defence, and private-sector channels relevant to Vrisva's product lines
  

• Build and continuously grow a database of prospects, including company/organisation details and decision-maker contact information.
  

• Monitor and apply GeM, CPPP, state e-procurement portals, and defence-specific channels (DRDO, HAL, BEL, OFB) to spot upcoming tenders and RFQs, and flag qualified opportunities to the sales team
  

• Identify relevant government grants and MSME schemes that may be applicable to target customers
  

2. Data & CRM Management

• Maintain accurate, up-to-date prospect and lead data in Zoho CRM.
  

• Segment and organise customer data by sector, region, and opportunity type to support targeted outreach.
  

• Regularly verify, clean, and enrich contact data to keep the database reliable
  

• Use Zoho Campaigns/Analytics to track outreach engagement and refine targeting criteria.
  

3. Outreach & Lead Nurturing

• Run cold outreach and email/LinkedIn campaigns to generate and qualify new leads.
  

• Source prospects using tools such as LinkedIn Sales Navigator, IndiaMART, and TradeIndia
  

• Qualify inbound and outbound leads against basic fit criteria, and nurture them through initial conversations, follow-ups, and information sharing.
  

• Own the relationship and coordination with each prospect up to the point of final negotiation — scheduling meetings, sharing collateral, and answering preliminary queries
  
• Prepare briefing notes and background on each qualified prospect before handing off to senior leadership for final negotiation and closure
  

4. Handoff for Closure

• You are responsible for the account at every stage before that — ensuring the prospect is well-qualified, informed, and ready for the closing conversation.
  

• Stay involved through the handoff to support continuity, and pick up the relationship again for renewals or repeat business where relevant.
  

5. Reporting

• Submit weekly and monthly reports on lead volume, data quality, and campaign performance.
  
• Track and report on the status of monitored tenders and procurement opportunities, and on prospects nearing handoff