Marketing Lead
- Owning and managing multiple B2B campaigns across different services, sectors and markets.
- Leading, supporting and developing our Marketing Operations Specialist.
- Creating campaigns across email, LinkedIn, digital, webinars, events, thought leadership and partnerships.
- Working with our SDRs to turn marketing engagement into quality conversations and sales opportunities.
- Developing messaging and content that makes complex technology and services propositions simple and compelling.
- Helping evolve our websites, landing pages and digital presence to generate leads rather than simply traffic.
- Coordinating designers and internal teams to bring campaigns and commercial ideas to life.
- Making sure our CRM tells us what's actually working - from campaign through MQL and SQL to opportunity.
- Measuring performance, challenging what isn't working and doubling down on what is.
- Supporting the development of sales collateral, case studies, Sales IP, events and wider brand activity.
5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment.
Experience managing or developing marketing team members.
Strong track record of developing and executing integrated B2B campaigns.
Demonstrable experience generating leads and contributing to commercial pipeline.
Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics.
Ability to turn commercial propositions into compelling campaign messaging and content.
Experience managing multiple campaigns and priorities simultaneously.
Strong analytical skills and confidence using performance data to make decisions.
Excellent written and verbal English.
Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise.
Commercially minded, proactive and comfortable taking ownership.