Marketing Lead - Merrell & Saucony
From the trail to the track, we’re looking for someone who gets the culture behind the brands.
Merrell and Saucony each have their own identity, community and purpose. We’re looking for a Marketing Lead based in Melbourne OR Sydney who understands what makes them different and knows how to turn that into marketing that connects with people.
You’ll bring global brand strategies to life in Australia, creating campaigns, content, partnerships and activations that resonate with outdoor and running communities. Working across digital, social, retail and PR, you’ll help grow both brands while staying true to what makes them special.
What you’ll do:
Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences
Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning
Develop and execute social and digital marketing strategies that connect product, retail and community
Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach
Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels
Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience
Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences
Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement
Work with global brand stakeholders to align local marketing activity with international strategy and priorities
Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement
What we’re looking for:
Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle
A genuine interest in running, outdoor adventure or performance culture
A strong understanding of what makes a brand distinctive and how to connect with its audience
Experience delivering campaigns across digital, social, partnerships and activations
A creative, hands-on approach with strong attention to detail
Someone who can manage multiple priorit