Marketing Manager

Marketing Manager

Work Type: Full time

Location: Charlotte, NC (In Office)

Reports To: VP of Marketing and Communications

Key Partners: SVP of Property, Regional VPs, Sr Regional, Regional, Property Managers

Company Description: Fitch Irick Corporation, based in Charlotte, NC has over 30 years of experience in the affordable housing development and property management field. Fitch Irick is knowledgeable in the complexity of regulations with Rural Development, HUD, and Low-Income Housing Tax Credit Programs. Fitch Irick currently manages 12,000+ units in 250 properties throughout the southeastern United States with multiple layers of programs and funding sources designed to better communities by providing quality affordable housing to residents in need.

WHAT YOU'LL BE DOING| THE ROLE

The Marketing Manager is Fitch Irick's lead for Property Management Marketing and the main point of contact for all marketing that supports leasing and retention across the affordable housing portfolio. The role owns the property marketing agenda end to end: lease-up launches, stabilized-asset marketing, new community brands, platforms, paid campaigns, content and performance reporting.

Beyond execution, the Marketing Manager serves as a strategic resource and trusted advisor to the Property Management team. They bring market insight, data and a point of view to leadership discussions on occupancy, leasing velocity, resident retention and community reputation.

The role reports to the VP, Marketing & Communication, supervises the day-to-day work of the Marketing Coordinator, and manages the digital agency and other specialist partners that support property campaigns. All work must align with business goals, brand standards and affordable housing regulations.

Key Responsibilities:

Strategic Advisory to Property Management

• Serve as the primary marketing advisor and strategic partner to the EVP, Property Management, Regional Managers and Property Managers.
• Translate occupancy, leasing velocity and retention goals into clear marketing priorities, plans and budgets.
• Identify underperforming communities early and recommend corrective marketing and outreach strategies.
• Advise on new acquisitions and developments, including market positioning and lease-up readiness.

Property Marketing Strategy & Planning

• Develop and lead lease-up launch plans for every new lease-up community.
• Build and maintain ongoing marketing plans for stabilized and underperforming properties.
• Create new community brands, including name, logo and visual identity, in line with corporate brand guidelines.
• Develop annual and quarterly content and campaign plans for the property portfolio.
• Align marketing efforts with occupancy goals, leasing velocity targets and regulatory timelines.

Digital Marketing, Platforms & Paid Media

• Set up and optimize property websites, social media channels and Google Business profiles.
• Purchase, implement and optimize Zillow and Apartments.com packages and other Internet Listing Services (ILS).
• Plan and run paid digital campaigns, managing digital agency partners and performance.
• Lead social media management for the property portfolio.
• Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, scheduling and resident engagement.
• Partner with IT and Property Management to integrate marketing platforms with Yardi / RentCafé and other internal systems.

Property Marketing Assets

• Develop property-specific collateral, including brochures, letterheads, newsletters, event materials and signage.
• Use design automation tools to produce on-brand assets at scale.
• Ensure all materials meet brand standards and fair housing requirements.

Performance Tracking & Reporting

• Own lead tracking and marketing performance reporting across the portfolio.
• Deliver monthly reporting to Property Management and Marketing leadership on campaign effectiveness, cost per lease and ROI.
• Use analytics, CRM and leasing data to drive conversion improvements and reallocate spend.
• Support reputation programs with the Marketing Coordinator, tracking online reviews and ratings.

Community Engagement & Outreach

• Design grassroots campaigns targeting local employers, service agencies, housing authorities and community-based organizations.
• Plan community and leasing events that drive local visibility and resident engagement.
• Cultivate referral partnerships that strengthen the company's reputation in target markets.

Team, Training & Budget

• Supervise and develop the Marketing Coordinator.
• Train and onboard site teams on marketing best practices, systems and compliance.
• Manage the property marketing budget, including advertising, ILS packages and agency fees.

Compliance & Brand Management

• Collaborate with the VP, Marketing on corporate and Brand marketing initiatives
• Ensure all marketing and advertising content adheres to Fair Housing, HUD, LIHTC and Rural Development regulations.
• Uphold brand standards across digital, print and onsite materials.

WHAT YOU BRING| THE PERSON

• Bachelor's degree in Marketing, Communications, Business or a related field required.
• 5+ years of progressive marketing experience, including at least 3 years in multifamily or affordable housing.
• Proven record of leading lease-up campaigns and improving occupancy across a multi-property portfolio.
• Experience advising senior operations leaders and influencing decisions without direct authority.
• Experience supervising staff and managing agency partners and marketing budgets.
• Advanced proficiency with leasing and marketing platforms such as EliseAI, Zillow, Apartments.com and Yardi RentCafé.
• Strong command of digital advertising, paid media, lead generation, SEO/SEM and social media strategy.
• Skilled with analytics platforms and CRM tools to measure performance and guide strategy.
• Thorough knowledge of Fair Housing marketing compliance and affordable housing programs (HUD, LIHTC, Rural Development).
• Excellent communication, presentation, project management and relationship-building skills.

WHAT’S IN IT FOR YOU| THE BENEFITS

• Comprehensive Benefits:
  • Health, dental, and vision insurance.
  • Short-term & long-term disability.
  • Life insurance & AD&D coverage.
  • Pet insurance.
  • 15 days (120 hours) annually.
  • Paid company holidays & floating holiday of choice.
  • Employee Assistance Plan for you and your family.