Marketing Manager - IT Infra. / Cybersecurity

Responsibilities:

• Design, build, execute, measure, and continuously optimize the marketing plans in IT infrastructure and cybersecurity for the company.
• Become the go-to person for marketing, and act as the advocate/evangelist for our marketing strategy across all businesses
• Develop and execute marketing strategies aligned with business goals in IT infrastructure and cybersecurity solutions.
• Demonstrates confident, impactful communication and thrives in customer-facing settings.
• Conduct market research to stay updated on industry trends and competitor activities.
• Create and manage engaging campaigns across social media platforms (LinkedIn Sales Navigator, Twitter, and Instagram).
• Leverage tools such as Lusha (or similar platforms) to drive targeted lead generation and strategic prospecting, ensuring a consistent and high-quality pipeline of potential customers.
• Collaborate closely with sales teams to align marketing efforts with business goals, supporting demand generation initiatives and contributing to sustained pipeline growth and conversion.
• Design and develop impactful marketing collateral, including presentations, brochures, digital assets, and campaigns, using tools such as Adobe Creative Suite or Canva to ensure brand consistency and visual appeal.
• Lead and infuse creativity into marketing campaigns by conceptualizing innovative ideas and executing engaging initiatives that enhance brand visibility, strengthen positioning, and drive meaningful customer engagement.
• Implement and monitor SEO strategies, Google Ads, and other digital marketing tools to maximize online presence.
• Use data and strategic account insight to establish, forecast, and report against key success metrics, as well as drive customer satisfaction and loyalty.

Requirements:

• 3-4 years of best-in-class field marketing and/or marketing program management experience within an IT infrastructure/cybersecurity space, high tech, or fast-paced B2B marketing environment, preferably with an understanding of security and its role in the future of technology.
• A strong influencer, relationship builder, and collaborator with the ability to engage senior stakeholders and communicate with confidence and authority.
• Strong understanding of the IT industry and market dynamics.
• Proficiency in social media marketing tools and platforms, familiarity with lead generation tools (e. g., Lusha), and basic design skills using Adobe / Canva.
• Knowledge of SEO, Google Ads, and digital marketing practices.
• A results-driven, do-whatever-it-takes mindset, with a proven ability to both shape strategy and execute consistently at a high level.
• Diploma or bachelor's degree in marketing, business, IT, or a related field.
• Proven track record of successful marketing campaigns in IT or technology-driven industries.