Marketing Manager - NAB

Job Purpose

Shapes the non-alcoholic beverages (NAB) category along with the commercial team to ensure business growth. Manages the promotions and positioning of all NAB brands and supports the sales team with all tools and assets they need to raise brand awareness and increase sales volumes.

Duties and Responsibilities

1. Develops and delivers a detailed commercial strategy for the brands in collaboration with the sales and finance departments.
2. Manages the marketing budget for all NAB brands.
3. Supports and leads the team to deliver strong and solid commercial annual plans.
4. Translates business objectives to all team members.
5. Supports the brand management team throughout ongoing projects: campaigns, promotions, product innovation, etc.
6. Works cross-functionally with other departments on any decisions to be made regarding products, promotions, campaigns, etc.
7. Acts as the contact person with the global team regarding all NAB brands, aligning with them on a regular basis.
8. Manages the marketing process of all the company’s products distributed by PepsiCo.
9. Manages the performance of the brand management team during:

• Preparation of campaigns.
• Communication with external agencies
• Follow-up with core new product introduction team on packaging.
• Managing the financials of products.
• Collaborating with the internal graphic design team.

1. Follows up on research, media reports, media agencies, dealing with internal digital teams.
2. Provides guidance to the team members and resolves any daily issues.
3. Sets a performance development plan for all the team members as needed.
4. Gets approval on any campaigns for Birell and Fairouz brands from the Carlsberg team.
5. Attends monthly meetings with the Directors to discuss the status of all ongoing projects as well as innovations and new product introductions.
6. Develops and submits required reports in a timely manner.