Marketing Manager
PTC is a leading manufacturer and marketer specializing in welded and cold-drawn mechanical steel tubing, tubular shapes, OCTG, Line Pipe, Pressure Pipe, Chrome bar, as well as precision parts and assemblies for diverse industrial applications.
We at PTC value our employees’ health and wellness. We offer the following:
- FREE Healthcare
- HSA option
- Dental
- Vision
- Life Insurance
- Dependent & Spouse Life Insurance
- Long Term Disability
- Cancer & Critical accident coverage
- 401K plan with company match
- Referral Bonus
- Annual college scholarship available for children & grandchildren of PTC employees
- Tuition Reimbursement eligibility
Position Overview:
The Marketing Manager plays a crucial role in driving the growth and success of the entire organization by planning, developing, and executing effective marketing strategies. This position requires a combination of creativity, analytical skills, and leadership abilities to manage marketing campaigns, oversee brand development, and ensure consistent messaging across all platforms.
Essential Duties and Responsibilities:
- Develop and implement comprehensive marketing plans aligned with Company objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Define key performance indicators (KPIs) to measure the success of marketing efforts.
- Oversee the creation and maintenance of the Company’s image and voice.
- Ensure consistent branding across all marketing channels, including digital, print, and events.
- Manage and optimize digital campaigns, including SEO (search engine optimization), SEM (search engine marketing), social media, email marketing, and content marketing.
- Analyze website traffic, social media engagement, and campaign performance using analytics tools.
- Work closely with sales, product development, and other departments to align marketing initiatives with business goals.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and ensure all campaigns deliver a strong return on investment (ROI).
- Coordinate events, trade shows, and sponsorships to enhance company visibility.
- Build and maintain relationships with key partners, vendors, and media outlets.
- Perform other related duties as assigned.