Marketing - Mid level professional (talent pool)

Marketing Mid level Talent Pool call out

Are you a skilled marketer with a passion for creating impactful campaigns and driving business growth? If so, join our Mid level professionals Talent Pool, which is readily available for employers in different industries.

Background

Career Bridge is excited to launch its Mid level professional Talent Pool, aimed at providing young and talented individuals with a platform to upscale their careers and contribute to significant global challenges. Being part of a talent pool offers numerous advantages. Here are some key benefits of being in a talent pool:

1. Linkage to employers
   

2. Access to Opportunities and skill matching
   

3. Networking
   

4. Career Development
   

Position: Marketing Mid level (Talent Pool)

Experience: 3-7 years

Location: Multiple (Kenya and Global)

Industries: Multiple

Roles Within the Talent Pool Include but are not limited to:

• Marketing manager
  

• Digital marketing manager
  

• Content marketing manager
  

• Brand manager
  

• Product marketing manager
  

• Email marketing manager
  

• Advertising manager
  

• Account manager (Agency)
  

Responsibilities

• Plan, execute, and optimize marketing campaigns, including digital marketing, email, social media, and traditional advertising.
  

• Monitor campaign performance and adjust strategies as needed.
  

• Develop and implement content marketing strategies.
  

• Oversee the creation of high-quality, engaging content, such as blog posts, videos, infographics, and social media updates.
  

• Manage digital marketing initiatives, including search engine marketing (SEM), pay-per-click (PPC) advertising, and search engine optimization (SEO).
  

• Develop and execute social media strategies to increase brand awareness and engagement.
  

• Monitor social media platforms, respond to comments, and track performance metrics.
  

• Plan and execute email marketing campaigns.
  

• Segment email lists, create compelling content, and monitor email campaign performance.
  

• Conduct market research to identify trends, customer preferences, and competitive landscapes.
  

• Use research findings to inform marketing strategies.
  

• Use analytics tools to measure the performance of marketing efforts.
  

• Create reports, analyze data, and provide insights for continuous improvement.
  

• Develop and implement product marketing strategies, including product launches and market positioning.
  

• Maintain and enhance the brand's integrity, positioning, and messaging.
  

• Ensure brand consistency across all marketing materials.
  

• Supervise and mentor junior marketing team members.
  

• Provide guidance and support to help team members achieve marketing goals.
  

• Plan and coordinate marketing events, trade shows, webinars, or promotional activities.
  

• Manage logistics and track event participation.
  

• Oversee marketing collateral, such as brochures, flyers, and promotional materials.
  

• Ensure materials are up-to-date and aligned with marketing strategies.
  

• Implement A/B testing for marketing campaigns and web content to improve conversion rates.
  

• Continuously optimize marketing materials and strategies.
  

• Collaborate with other departments, such as product development, sales, and customer relations, to align marketing efforts with business goals.
  

• Manage advertising strategies and media buying, working with advertising agencies or media outlets.
  

Core Competencies

• Creativity
  

• Communications skills
  

• Critical thinking
  

• Customer focus
  

• Innovative problem solving
  

• Attention to Detail
  

• Time Management
  

• Analytical Skills
  

• Teamwork
  

• Adaptability
  

Technical Competencies

• Market Research
  

• Digital Marketing
  

• Project management
  

• Social Media Savvy
  

• Content creation
  

• Presentation skills
  

• Brand awareness
  

• SEO & SEM knowledge
  

• Digital Marketing Knowledge
  

• CRM for managing customers and leads
  

• Familiarity with marketing tools
  

Requirements

Qualifications/Requirements

• Bachelor’s degree in Marketing, Business admin, advertising, communications or related field.
  

• Must have 3-7 years experience in Marketing.
  

• Must have high attention to detail and excellent analytical skills.
  

• Must be presentable and with good command of English with ability to handle high-end clients.
  

• Curious and creative mind.
  

Join Our Talent Pool

If you are a Mid level professional looking to grow your career, you are encouraged to join the Career Bridge Talent Pool. Our Talent Pool is readily available to employers in the different sectors/Industries.