Marketing Officer - Events & Conferences
● Develop and
implement comprehensive marketing strategies and promotion plans for events and
conferences.
● Research and
identify relevant industry events and conferences that can enhance company
visibility, generate leads, and boost sales.
● Utilize the full
marketing mix to promote events and conferences, including email, direct mail,
PR, social media, online advertising, SMS, radio, and TV.
● Create and manage
a marketing plan focused on lead generation, collaborating with internal teams
to optimize marketing efforts for all event components.
● Manage
relationships with vendors, organizers, and attendees to facilitate seamless
event operations.
● Oversee the
creation, design, and delivery of marketing collateral, including sales
brochures, visitor tickets, advertisements, web banners, and email campaigns.
● Coordinate
on-site event presence, including registration, press office, branding, and
material placement.
● Forecast,
monitor, and manage the event marketing budget, ensuring that all expenses
align with financial goals.
● Provide on-site
support, ensuring the smooth execution of all marketing-related activities.
● Track and
evaluate the effectiveness of event marketing campaigns through KPIs, feedback,
and post-event reports, adjusting strategies for future events.
● Leverage events
to capture leads, foster relationships, and support the sales team in
converting event participation into business opportunities.
Requirements
● Bachelor’s Degree
in Marketing or a related field.
● 3 -5 years of experience in event marketing.
● Proven experience
in strategy creation, project management, and critical path analysis.
● Strong
interpersonal, negotiation, and relationship-building skills.
● High attention to
detail with an eye for creative and effective marketing solutions.
● Ability to manage
multiple projects simultaneously.
● Proficient in
using databases and CRM tools to manage direct marketing campaigns.
● Willingness to
travel for domestic and global events as needed.
Benefits
- Employment Visa
- Medical Insurance