Marketing Operations Executive
As a Marketing Operations Executive, you will play a key role in ensuring our products and customer engagement programs are executed with excellence. This role combines operational excellence, digital execution, vendor management, and data-driven problem solving to deliver exceptional customer experiences.
Product Operations Excellence
- Manage end-to-end product operations, including renewal gift fulfillment, customer benefit administration, and operational support for premium card products.
- Coordinate product-related communication updates to ensure content is accurate, compliant, and delivered on schedule.
- Develop and maintain operational processes and documentation to support consistent execution.
- Continuously identify opportunities to improve efficiency through process optimization and automation.
Customer Engagement Programs
- Plan and execute customer engagement initiatives, including annual birthday gift programs and other customer appreciation campaigns.
- Partner with external vendors and agencies to ensure high-quality execution, timely delivery, and budget control.
- Manage project timelines, deliverables, and operational readiness across multiple stakeholders.
Digital Marketing Support
- Maintain and manage the Facebook channel, ensuring content is published accurately and on schedule.
- Support digital marketing campaigns through operational coordination and content management.
- Monitor campaign execution and recommend process improvements where appropriate.
Data, Technology & AI
- Manage large operational datasets with a high degree of accuracy.
- Analyze operational performance and prepare reports to support business decision-making.
- Leverage AI tools and digital technologies to improve productivity, automate repetitive tasks, and enhance operational efficiency.
- Collaborate with Product, Marketing, Technology, Customer Service, Compliance, and external partners to deliver high-quality customer experiences
- 2 years of experience in Marketing Operations, CRM, Digital Marketing, Project Management, Product Operations, or related functions.
- Exceptional attention to detail with a strong commitment to accuracy and execution quality.
- Experience working with external vendors and cross-functional stakeholders.
- Demonstrated curiosity about AI and emerging technologies, with experience using tools such as ChatGPT, Microsoft Copilot, Power Automate, or similar productivity solutions.
- Basic understanding of SQL, Python, APIs, automation workflows, or other programming concepts. Hands-on coding experience is not required, but the ability to understand technical logic and collaborate with technology teams is highly desirable.
- Familiarity with CMS platforms, digital content management, or marketing technology (MarTech) solutions is a plus.
- Strong written and verbal communication skills in both English and Mandarin.