Marketing Operations Manager
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Description
- As a Marketing Operations Manager, you will own lead management end-to-end: campaign orchestration in support of demand generation, predictive lead scoring, enrichment and data quality governance, and routing that gets every lead to the correct recipient for timely evaluation and follow-up
- You’ll define the model, not only operate the tools that run it
- You’ll manage outcomes, workflows, and AI agents rather than people
- Reporting to the Director of Marketing Operations, you’ll work alongside our Marketing Automation and GTM Engineering specialists, and you’ll hold the design decisions for lead management end to end
- Take an audience-first approach to every campaign: build, segment, and continuously optimise target lists so each send reaches the right audience against that campaign’s specific objective
- Own campaign orchestration end to end, turning requirements into scalable, self-service workflows that free marketers from manual list-building and repetitive setup
- Act as the hands-on technical partner behind complex, multi-region programs from webinars and events to intent-driven lifecycle campaigns
- Own lead scoring end to end: build the model, validate it against pipeline outcomes, and evolve it from rules-based to predictive
- Govern data quality and enrichment across the funnel: cleansing, deduplication, and enrichment that keeps data usable. Extending data ownership beyond the marketing automation platform in partnership with GTM Operations and IT
- Bring strong command of lead routing tools with such as Traction and Qualified, so every lead lands with the right person, at the right time, for timely evaluation and follow-up
- Direct and continuously improve the AI agents responsible for campaign orchestration, lead scoring, and routing. You will set the rules, review the output, and make judgement based decisions
- Manage campaign activation via Marketo and Salesforce, alongside intent and enrichment tools like 6Sense, Qualified, and UserGems, so signal flows cleanly from first touch through to conversion
- Be the consultative partner marketers turn to for managing lead quality and follow up
- Help the wider team get more from AI and automation, building confidence and self-sufficiency as our tools mature
- Partner across GTM, Data, IT, Legal teams to enable campaign solutions that are fast, reliable, and responsible
- Solid experience marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality
- Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them
- Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users
- Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff
- A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient
- Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills
- Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration
- Clear communication and documentation skills for non-technical audiences
- The ability to understand complex or evolving business needs and translate them into practical, scalable solutions