Marketing & Program Manager

Major Responsibilities:

• Create and articulate market strategies for Commercial Vehicle Products
• Develop and oversee social media, advertising, and promotional initiatives
• Design marketing materials and sales support documentation
• Assist with new program and product development activities
• Leads the market intelligence data collection efforts
• Conduct market analysis and perform competitor benchmarking
• Analysis of market to discover concerns, opportunities, and to define improvement needs.
• Establish and manage customer service operations
• Responsible for developing and presenting business cases for new business development activities.
• Provides input into the development of marketing strategies
• Actively participates as a key member of the Sales team. Responsible for setting the vision, strategy and objectives for commercial vehicle market.
• Develops and manages the annual marketing and business plan.
• Develops and coordinates the timing and implementation of detailed market and sales plans to support new products.
• Responsible for managing marketing budget.
• Responsible for overall market share growth.
• Builds and maintains relationships with OEM customer counterparts.
• Collaborate with OEMs and customers in product planning processes
• Supports continuous improvement ideas

  Qualifications:

  • Bachelor’s degree in Engineering / Marketing / Business required, MBA preferred
  • Computer literacy with Windows environment
  • Ability to handle multiple projects at the same time
  • Excellent presentation, written and verbal communication skills
  • Excellent leadership skills
  • Negotiation skills
  • Able to participate effectively in a team
  • Self-motivated with good organization and planning skills
  • Must have good people skills and be able to develop good working relationships with the customers, distributors, sales group, staff, etc.
  • Able to act independently, efficiently, and ability to close open issues. Results oriented
  • Travel when required
  • Problem solving skills required