Marketing Specialist (B2B Technology Services)

Digital & Campaign Marketing

• Plan, build and execute B2B marketing campaigns that generate leads and pipeline
• Own email marketing, landing pages, campaign messaging and CTAs
• Create and deliver webinar and event campaigns (end-to-end)
• Write and edit high-quality marketing content:
• website copy
• LinkedIn posts
• thought leadership articles
• sales enablement content
• Actively optimise campaigns based on performance data

Website & LinkedIn Ownership

• Own day-to-day website content updates, service pages and lead capture optimisation
• Improve messaging clarity across services (IT services, BPO, data, AI, staff augmentation)
• Own LinkedIn as a commercial channel (not just posting, positioning and conversion)
• Ensure consistent brand tone across all channels

Sales Enablement & Revenue Support

• Produce practical sales assets:
• one-pagers
• pitch decks
• case studies
• campaign support materials
• Actively support sales outreach with campaigns aligned to target sectors
• Work closely with SDRs and sales to improve meeting quality and conversion

CRM & Lead Management

• Own marketing activity within the CRM
• Ensure all MQLs are captured, tracked and nurtured correctly
• Deliver email campaigns via the CRM
• Track campaign-to-lead and lead-to-opportunity performance

Partnership Marketing

• Support partner marketing activity through:
• co-branded campaigns
• webinars
• joint content
• Help activate partner relationships commercially (logos, messaging, credibility)

Essential

• 5+ years’ experience in hands-on B2B marketing
• Experience in IT services, IT consultancy, SaaS or BPO environments
• Strong digital marketing capability (email, content, LinkedIn, campaigns)
• Excellent written and verbal English (UK / US business standard)
• Comfortable working directly with sales teams
• Strong commercial awareness, understands how marketing supports revenue
• Confident owning delivery without needing heavy direction

Very Important

• You enjoy doing the work
• You are practical, organised and delivery-focused
• You are UK-based and understand UK & US buyers

Nice to Have

• Experience marketing offshore / nearshore delivery models
• Experience with CRM-driven marketing (HubSpot, Salesforce, Pipedrive etc.)
• Experience supporting partnerships in B2B tech