Marketing Specialist

Job Summary:

Coordinate and/or assist in the design, creation, and delivery of marketing programs and brand management, including online branding and data efforts, to support expansion and growth of the company and products.

Job Duties and Responsibilities:

1. Assisting sales and marketing management with communication efforts to effectively promote the products and services of the company to the marketplace

2. Aid in development and maintenance of the company websites, including brand management, brand descriptions, product attributes, product imagery, and online sales support

3. Aid in the creation of print and online materials using graphic design software tools

4. Aid in preparing press releases, company newsletters, brochures and event announcements

5. Aid in conducting market research activities including competitive analysis

6. Assist in promotional strategies and product lifecycle announcements

7. Assist in the coordination and management of trade show activities

8. Search existing reporting tools to find opportunities for additional promotional support

9. Serve as liaison between outside agencies, suppliers, freelance talent, and various marketing services, and the company, ensuring timely and accurate project completions

10. Performs other work related duties as assigned