Marketing Specialist
Role Overview
We are looking for an All-Around Marketing Specialist who can take ownership of our
marketing initiatives from strategy to execution. The ideal candidate has a strong background in
lead generation, SEO, digital marketing, content, and campaign management, with the
ability to identify opportunities and turn them into measurable business results.
This role will also work closely with the COE (Center of Excellence) to provide marketing
direction, recommend initiatives, and help establish effective and scalable marketing processes.
Tasks
Key Responsibilities
1. Lead Generation & Business Development
● Develop and execute lead generation strategies across multiple channels.
● Research and identify potential clients, markets, industries, and business opportunities.
● Build and manage prospect lists and lead databases.
● Conduct LinkedIn, email, online, and other outbound lead-generation campaigns.
● Develop lead nurturing strategies to convert prospects into qualified opportunities.
● Monitor lead quality, conversion rates, and campaign performance.
2. SEO & Website Marketing
● Develop and implement an overall SEO strategy.
● Conduct keyword research and competitor analysis.
● Optimize website pages, blogs, landing pages, and other digital assets.
● Develop strategies to improve organic traffic, search rankings, and website conversions.
● Monitor SEO performance using tools such as Google Analytics, Google Search
Console, SEMrush, Ahrefs, or similar platforms.
● Identify opportunities for technical, on-page, and off-page SEO improvements.
3. General Marketing Strategy
● Develop and execute short- and long-term marketing strategies aligned with business
objectives.
● Conduct market and competitor research.
● Identify new marketing channels, trends, and opportunities.
● Develop campaigns designed to increase brand awareness, leads, engagement, and
revenue.
● Create marketing plans, campaign calendars, and execution timelines.
● Track marketing KPIs and provide recommendations based on results.
4. Content & Social Media
● Develop content strategies for LinkedIn, Facebook, Instagram, website, email, and other
relevant platforms.
● Create or coordinate marketing content, including posts, articles, blogs, case studies,
presentations, and promotional materials.
● Manage social media campaigns and monitor engagement.
● Ensure messaging and branding remain consistent across channels.
● Identify content opportunities based on customer needs, industry trends, and competitor
activity.
5. Marketing Campaigns
● Plan, launch, and manage digital marketing campaigns.
● Manage email marketing and lead-nurturing campaigns.
● Support paid advertising initiatives when applicable.
● Test different messaging, audiences, channels, and campaigns to improve performance.
● Analyze campaign results and continuously optimize performance.
6. Marketing Direction for the COE
● Act as the marketing subject-matter resource for the COE.
● Guide the COE on marketing strategies, campaigns, content, lead generation, and digital
initiatives.
● Recommend new marketing initiatives based on market trends and business priorities.
● Help establish marketing standards, processes, templates, and best practices.
● Work with the COE to identify opportunities to improve marketing efficiency and
scalability.
● Provide regular updates on marketing performance, challenges, opportunities, and
recommended actions.
7. Analytics & Reporting
● Track and analyze marketing KPIs such as:
○ Leads generated
○ Qualified leads
○ Conversion rates
○ Website traffic
○ SEO rankings
○ Engagement
○ Email performance
○ Campaign ROI
○ Cost per lead
● Prepare regular marketing reports and recommendations.
● Use data to determine which marketing activities should be continued, improved, or
discontinued.
Requirements
Ideal Candidate
● Bachelor's degree in Marketing, Business, Communications, or a related field.
● 3+ years of experience in digital marketing, lead generation, or a similar role.
● Strong experience in B2B lead generation is highly preferred.
● Hands-on experience with SEO and digital marketing.
● Strong understanding of social media and content marketing.
● Experience with email marketing and marketing automation.
● Experience with CRM systems and lead management.
● Strong analytical and research skills.
● Good written and verbal communication skills.
● Able to work independently and manage multiple marketing initiatives.
● Strategic thinker who can also execute the work, not just provide recommendations.
● Comfortable working with international clients and remote teams.
Preferred Tools
Experience with some of the following is an advantage:
● Google Analytics / GA4
● Google Search Console
● Google Ads
● Meta Ads
● LinkedIn Sales Navigator
● HubSpot
● Mailchimp / Brevo / ActiveCampaign
● SEMrush / Ahrefs
● Canva
● WordPress
● CRM platforms
● ChatGPT and other AI marketing tools
Benefits
NA
What We're Looking For
We're not looking for someone who only specializes in one area of marketing.
We need a well-rounded marketer who can think strategically, generate leads, execute
campaigns, understand SEO, create content, analyze results, and proactively recommend
what the company should do next.
The ideal person should be able to say:
"Give me the business goal, and I'll help determine the marketing strategy,
build the plan, execute it, measure the results, and recommend the next
step."
Core focus:
Lead Generation + SEO + Digital Marketing + Content + Strategy + Analytics + COE
Marketing Guidance