Marketing Team Leader
Posted Updated
Description
The Marketing
Team Leader will drive merchant-focused marketing strategies and campaigns,
ensuring our value proposition resonates with our merchant base. This role
combines strategic planning, hands-on execution, and team leadership to
increase merchant acquisition, retention, and engagement. He/she will work
closely with Sales, Product, and Customer Service teams to ensure that our
marketing is targeted, impactful, and aligned with business goals.
Key
Responsibilities
- Lead the planning and execution of
merchant-focused marketing campaigns across digital, print, and in-person
channels.
- Develop communication strategies that clearly
convey the benefits of our products and services to different merchants
segments.
- Manage and mentor the marketing team,
ensuring alignment with KPIs and deadlines.
- Coordinate with Sales and Partnerships teams
to support merchant acquisition and retention initiatives.
- Oversee the creation of merchant-focused
content, including brochures, email campaigns, case studies, and social media
posts.
- Analyze campaign performance, market trends,
and merchant feedback to optimize future initiatives.
- Maintain brand consistency and tone across
all merchant communication touchpoints.
- Collaborate with Product Marketing to ensure
merchants are informed about new features, updates, and promotions.
- Organize merchant events, activations, and
training sessions to build strong relationships and drive loyalty.
- Willingness
to work outside the office environment when needed — conducting market surveys,
attending on-ground activations, and engaging directly with merchants.
Requirements
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Benefits
- Embark on an exciting journey with the Fin-tech Experts.
- Join a workplace that actively encourages and supports all talents.
- A support system where you have a safe place to voice your opinion, share feedback, and be your true authentic self.
- Join us in our mission to accelerate financial inclusion and make financial freedom accessible to all.