Martech Engineer
You will own the measurement layer end to end, including the tag manager setup, tracking and attribution scripts, and server-to-server conversion tracking. You will fix tracking bugs, configure tracking for campaigns, debug attribution discrepancies, improve script performance, enforce consent requirements, define event standards, and build monitoring and alerting.
Responsibilities
- Own the tag manager setup and server-side GTM container
- Fix tracking bugs and set up tracking for landing pages and campaigns
- Build and maintain server-to-server conversion tracking
- Validate pixel and server deduplication
- Improve tracking script performance and correctness
- Enforce consent handling and regional restrictions
- Define event schemas and UTM conventions
- Build monitoring and alerting for the measurement stack
- Review conversion-event pull requests
- Work with product engineering on tracking integrations
Requirements
- Strong JavaScript and TypeScript skills
- Google Tag Manager experience including server-side GTM
- Server-to-server conversion API experience
- Attribution debugging experience
- Web performance knowledge
- Consent and privacy requirements knowledge
- SQL
Benefits
- Annual discretionary professional development stipend
- Annual discretionary stipend for meeting colleagues
- Annual company offsite
- Monthly co-working stipend