Media Associate

You'll support the day-to-day tracking and optimization of media integrations for above-the-line media channels, primarily across Linear TV and Streaming. You'll maintain integration data for internal reporting and media analysis, and aid in analytics projects that improve planning and strategy. You'll make recommendations based on learnings and data to improve integration engagement, and assist with building presentations for internal and external use. You'll liaise between internal stakeholders and network counterparts to manage day-to-day needs and deliverables, and work cross-functionally with Integrated Marketing, League & Team, Brand Marketing and Creative teams on campaign implementation. You'll also help improve efficiencies for media integration management, maintain visibility on competitors, and facilitate ad-hoc requests as needed.

Responsibilities

• Support the day-to-day tracking and optimization of media integrations for above-the-line media channels, primarily across Linear TV and Streaming
• Maintain integration data (post logs, archival clips) for internal reporting and media analysis
• Aid in analytics projects, enhancing measurement solutions to improve planning and strategy
• Make recommendations based on learnings and data to improve integration engagement
• Assist with building presentations for internal and external use
• Liaise between internal stakeholders and network counterparts managing day-to-day needs and deliverables
• Work cross-functionally with Integrated Marketing, League & Team, Brand Marketing and Creative teams on campaign implementation
• Improve efficiencies for media integration management, including the centralized archival database, reporting and tracking documents, and deliverable workflows
• Maintain visibility on competitors in the space with a focus on innovation
• Facilitate ad-hoc requests as needed

Requirements

• Bachelor's degree in business, marketing, or another relevant field with strong academic record
• 2+ years of relevant above-the-line media experience preferred
• Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
• Experience working within the live sports or television industry a plus
• Strong editorial judgment and ability to analyze metrics
• Excellent communication and interpersonal skills with the ability to build credibility with all stakeholders
• Strategic and commercial thinker with ability to demonstrate prioritization and problem-solving skills
• A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment
• Understanding of the business/culture of sports and gaming preferred
• Excel & PowerPoint skills required, Photoshop and design skills a plus
• Understanding and willingness to use AI preferred

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities (based on performance)
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• 14 paid company holidays