Media Buyer & Optimization Specialist
Description
About TMGM
TMGM is a leading global financial services provider, specializing in Contracts for Difference (CFD) trading and offering innovative trading solutions across various asset classes, including equities, forex, and commodities. We are committed to delivering exceptional client experiences and driving business growth through professional expertise and cutting-edge technology.
About the Role
This role is responsible for developing and managing end-to-end media strategies to generate quality leads, drive registrations, and increase active user engagement. The role involves optimizing campaigns daily to meet key KPIs (CPL, CVR, CPC, CPA) and ensuring strong ROAS.
Works closely with cross-functional teams to define target audiences, enhance campaign performance, and identify new MarTech tools for better insights. Continuously analyzes data, tests new approaches, and improves user conversion and overall digital journey.
Key responsibilities
- Devise and manage end-to-end Media plan & strategy to raise quality leads, drive registrants and drive continuous usage as active users
- Bidding & Optimizing media campaigns to drive conversion on a daily basis to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business goal
- Measure & Report media performance against KPIs & recommendations to relate parties as a weekly basis to enhance campaign communication & creative materials effectiveness
- Be an audience master who works with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define the potential customer segments among several ads platforms and owned media channels to maximize the conversion rate efficacy
- Monitor digital customer behavior and Identify new MarTech tools to gather online marketing insight, performance analytic thought in the digital landscape, and mobile-app marketing
- Identify initiatives & techniques for improving KPI performance and operation process including A/B Testing, Multivariate testing, customer attribution model, and retargeting multi-touch journey to enforce the best practices
- Track and analyze site traffic flow/ performance indicators, provide regular internal reports, and identify improvement areas such as reducing the drop-off rate, in-active cause, and improving customer experience for quick conversion of each customer journey
Requirements
- Bachelor’s degree in a related field.
- 2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing.
- Hands-on experience with performance media channels such as Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other biddable or non-biddable platforms.
- Experience in the finance industry is an added advantage.
- Strong command of English, both written and spoken.
Benefits
- Growth Opportunities - We value your growth as much as we do ours, so we include educational and career growth opportunities at every level.
- People-First Values -We believe building a great company happens by hiring great people. Our employees' job satisfaction always comes first.
- Shared Success - We offer revenue share opportunities for the right people, allowing our employees to share in company success.
- Worldwide Team - Our worldwide team means you'll work with others from all over the globe and gain international experience.
Skills
As published by workable
First name, Last name, Email, Headline, Phone, Address, Please provide your legal full name., Please provide your preferred name for work use, Are you currently living in the job location?, Do you require sponsorship for employment visa now or in the future?, Please clarify your current visa status or type of authorization to work in the job location? We want to ensure that we have all the necessary information for our records and to facilitate the employment process smoothly., Are you currently or have you ever been employed at any TMGM group or its subsidiaries?, Do you know anyone currently working at TMGM group or its subsidiaries? If yes, please provide their name(s) and relationship., Are you currently subject to a non-competition or non-solicitation agreement that could impact future employment at TMGM Group?, Please specify your current annual salary details., Please specify your expected annual base salary., When are you able to start?, Do you currently hold, or have you previously held, an account with TMGM, an introducing broker, or any affiliated broker? If yes, please provide details. This information will be used solely to assess potential conflicts of interest in line with our compliance obligations., Voluntary Disclosures :By providing the requested information below, you acknowledge that you have read, understood, and agreed to the terms of the statement. Please note that an electronic signature (e-signature) carries the same legal effect as a handwritten signature., I understand that this application does not constitute an offer of employment. If employed, my employment will be subject to the terms outlined in my employment contract, company policies, and applicable laws., By checking the box below, I acknowledge that TMGM may use the data I have provided in this application to notify me of future job vacancies that may be relevant to my skills and experience. If I prefer not to receive such notifications, I will contact careers@tmgm.com to update my records accordingly., I understand that providing false or misleading information in this application, or any supporting documents, may result in the rejection of my application or, if hired, termination of employment, subject to compliance with relevant employment laws., I verify that all the information provided in this application, including any supporting documents and resumes, is accurate, truthful, and complete to the best of my knowledge., Education, Experience, Summary, Resume, Cover letter, As part of our standard hiring process, we conduct background checks on candidates who receive a job offer. Are you comfortable with undergoing a background check as a condition of employment?, The background check may include verification of your employment history, educational background, and may also include a criminal record check. Do you have any concerns or questions about this process?, We will require your authorization to proceed with a background check. Are you willing to provide the necessary information and consent for us to conduct this check?