Media Partnership Manager

Job Responsibilities

1. Media Partnership & Agency Qualification Management

• Lead the application, onboarding, maintenance, and annual renewal of agency/partner certifications for major global advertising platforms, including Google, Meta, TikTok, and AppLovin.

• Build and maintain agency qualifications for domestic advertising platforms such as ByteDance (Ocean Engine) and Tencent Ads.

• Establish and maintain strong relationships with platform partner managers and channel managers to secure agency incentives, rebates, product resources, and beta program opportunities.

• Monitor partnership policies of regional advertising platforms (e.g., VK, Kakao, LINE) and evaluate new partnership opportunities.

• Analyze platform partnership models, rebate structures, payment terms, and qualification requirements to optimize the company's media partnership strategy.

2. Agency Business Operations

• Develop agency business processes and client onboarding standards to support media buying and advertising services.

• Manage media accounts, prepaid advertising funds, and security deposits, working closely with Finance on cash flow planning.

3. Team Development & Operational Excellence

• Build and manage the media operations team, including training, performance management, and capability development.

• Drive team members to obtain official certifications from Google, Meta, TikTok, and other advertising platforms.

• Establish and maintain an internal knowledge base, including platform policies, campaign SOPs, best practices, and case studies.

Requirements

• Bachelor's degree or above in Marketing, Advertising, Communications, Business, or a related discipline.

• Minimum 5 years of experience in digital advertising, media buying, or advertising agency operations.

• Experience working with advertising agencies, media platforms, or platform partner/channel teams (e.g., Google, Meta, TikTok, Tencent, ByteDance/Ocean Engine) is highly preferred.

• Proven experience in building media agency partnerships or agency qualifications from the ground up is a strong advantage.