Member of Technical Staff (iOS Engineer, Computer Growth)
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Summary
iOS growth engineer at Perplexity AI owning the full mobile funnel — onboarding experiments, push/lifecycle messaging, in-app purchases and paywalls, ASO, and retention — across the Perplexity, Comet, and Computer apps. Core stack: Swift/SwiftUI/Objective-C, A/B testing platforms, and attribution tools like AppsFlyer and Adjust.
- As a mobile growth engineer at Perplexity, you’ll work across the full mobile funnel — install, activation, onboarding, push and lifecycle messaging, conversion, retention, and in-app purchase moments — for Perplexity, Comet, and Computer on iOS. Engineers are responsible for end-to-end projects: rebuilding onboarding as a series of experiments, wiring in-app purchase and paywall surfaces to our billing systems, shipping notification experiences people actually keep enabled, and turning ASO and deep-link work into measurable adoption
- Growth at Perplexity goes beyond incremental funnel optimization
- The team sits close to the core product — we translate behavioral signals, model outputs, and fast experimentation into durable product surfaces used across consumer and enterprise workflows
- You’ll move fast, run many experiments in parallel, and own the outcome end-to-end, while respecting the constraints mobile brings: release cycles, store review, and version fragmentation
- Design, build, and own growth surfaces across the mobile funnel — install, activation, onboarding, lifecycle, conversion, retention, and paid upgrade moments — on iOS
- Lead experiments end-to-end, from hypothesis and instrumentation through implementation, analysis, and rollout, shipping many in parallel despite app release cadence. Build the flag-driven and server-driven patterns that let us test without waiting on a store release
- Own in-app purchase and paywall surfaces: billing integrations, subscription and credit purchase flows, entitlement correctness, and pricing and packaging experiments
- Build push and lifecycle notification experiences that earn their opt-in — permission prompts, targeting, timing, deep links back into the right task, and the instrumentation to prove they drive retention rather than churn
- Make cross-platform surfaces feel native. Partner with web and design engineers so onboarding, upsells, and in-task nudges are consistent across web, iOS, and Android
- Partner with rest of Growth to optimize app store performance and attribution
- Hill-climb on the metrics that matter: install-to-activation, D1/D7/D30 retention, notification opt-in and engagement, paid conversion, and habit formation, instrumented with clean data and trustworthy experiment readouts
- Partner closely with Product, Design, Data Science, Monetization, Marketing, and the core Mobile team to translate behavioral signals into durable product surfaces
- Strong product judgment; you translate user behavior and growth opportunities into simple, effective technical solutions
- Familiarity with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents) especially inside a versioned app
- Comfort data-informed decision-making — you can pull, segment, and interpret your own funnel data
- Strong execution: you ship many experiments and product improvements in parallel and drive them to a clear outcome
- Experience owning a full release cycle: build and release tooling, phased rollouts, store review, crash and regression monitoring, and rolling back safely
- Strong native skills (eg. Swift/SwiftUI/Objective-C) — and the willingness to flex into other parts of the stack to unblock yourself and others
- Self-motivated with strong ownership instincts; you propose experiments, ship features ahead of schedule, and drive improvements without asking for permission
- 3+ years of professional mobile engineering experience shipping consumer apps at meaningful scale on iOS
- Genuine interest and adoption of AI products and willingness to learn quickly
- Direct experience on a growth or experimentation-heavy team
- Deep experience with in-app payments
- Experience with mobile attribution and measurement stacks (AppsFlyer, Adjust, Branch) and paid mobile acquisition
- ASO experience, including store listing experiments and localized metadata
- Comfort reaching into the backend or web stack to unblock yourself end-to-end
- Time spent at a fast-growing startup or on a high-ownership engineering team