Middle Social Media/Content Manager

Responsibilities:

• Own the agreed content calendar and day-to-day publishing, keeping each channel focused on its audience and purpose;

• Run day-to-day Reddit activity: identify relevant communities and discussions, write useful posts and replies, follow up on conversations and introduce Bitmedia where relevant and permitted by community rules;

• Develop and maintain Bitmedia’s official Reddit profile and community, publish helpful content, moderate discussions and involve Support or account managers when specialist input is needed;

• Create original X posts and threads, adapt content for LinkedIn, Telegram, Facebook and turn case studies, customer questions and product updates into useful stories;

• Monitor relevant industry conversations, competitor content and our own results to maintain a strong pipeline of ideas, references and content experiments;

• Develop content for TikTok, YouTube Shorts and long-form YouTube: research topics and formats, write scripts and production briefs, coordinate with Design and review drafts for clarity, pacing, accuracy and platform fit;

• Manage TikTok and YouTube publishing, including titles, captions, descriptions, thumbnail briefs and playlists where relevant. Adapt content to each platform and use audience feedback to improve future videos;

• Work with User Acquisition, SEO, Product, Email Marketing and account managers to gather reliable material, support campaign and feature launches, and turn event content into useful takeaways;

• Maintain weekly and monthly reporting. Evaluate reach, community engagement, video retention and trackable website actions against each channel’s goals;

• Propose and run content tests, document what worked, and decide what to repeat, improve or stop.
  
  

Requirements:

• 2+ years in social media or content marketing, with examples of managing brand content from planning through reporting;

• Strong B2+ written English and the ability to write clear, engaging copy, develop strong hooks and edit your own work;

• Hands-on experience with Reddit marketing and community engagement for a brand or product, including researching relevant subreddits, creating useful posts and replies, participating in discussions and building trust. A clear understanding of subreddit culture, moderation and self-promotion rules is essential;

• Practical experience managing content for both TikTok and YouTube, including Shorts, from topic research and scripting to production briefs, publishing and performance analysis. You should understand hooks, pacing, video titles, thumbnails and audience retention;

• Experience with brand accounts on X, LinkedIn, Telegram and an understanding of how content should change across platforms;

• Confidence working with analytics, spreadsheets, UTM links and website reports to turn results into specific content decisions;

• The ability to research topics, recognise relevant trends, verify claims and turn complex information into useful content;

• Practical use of AI tools for research, ideation or drafting, with careful editing and fact-checking before publication;

• The ability to manage a content calendar, prioritise work, coordinate feedback and communicate blockers early.

Nice to Have:

• Experience in crypto, affiliate marketing, fintech, iGaming, SaaS or Web3;

• Experience with creator collaborations, influencer outreach or co-created content;

• Basic visual or editing skills in tools such as Figma, Canva or CapCut, familiarity with existing AI tools.

Hiring process:

• Intro call with a Recruiter — Interview with the Hiring team — Test task — Сollection of recommendations — Offer.