Mobile ASO/Paid
Summary
Manage app visibility and growth via ASO (metadata, creatives, rankings) and paid user acquisition campaigns across iOS and Android. Oversee CPI/CPA targets, analyze performance, and optimize creatives using ASO tools and attribution dashboards.
You own app visibility and growth across the App Store and Google Play. You manage metadata and store creatives, improve listing conversion, track rankings and reviews, launch paid user acquisition campaigns, manage CPI and CPA targets, analyze performance, and continuously test creatives, audiences, bids, and landing experiences.
Responsibilities
- Own metadata strategy for iOS and Android
- Manage store screenshots, preview videos, icons, and feature graphics
- Improve store listing conversion rates
- Track keyword rankings and competitor movements
- Manage ratings and reviews strategy
- Plan, launch, and optimize paid campaigns
- Manage budgets and hit CPI and CPA targets
- Develop and test ad creatives
- Analyze campaign performance
- A/B test creatives, audiences, bids, and landing experiences
Requirements
- Hands-on experience with ASO tools such as AppFollow, Sensor Tower, AppTweak, or MobileAction
- Proven experience running paid user acquisition campaigns for mobile apps
- Strong analytical skills
- Experience with dashboards, attribution tools, and spreadsheets
- Understanding of iOS and Android store algorithms
- Creative judgment
- Detail orientation
- Self-directed work
Benefits
- Equity package
- Flexible working model
- Private health insurance
- Workout sessions with a personal trainer
- Daily office-provided lunch