Mobile Paid Media/Performance Marketing Manager (App Campaigns)
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Summary
The Mobile Performance Marketing Manager will execute and optimize paid user acquisition campaigns across various digital channels to grow the Boss Money and Boss Revolution apps. The role involves data-driven analysis, creative testing, and collaboration with design teams to meet performance targets.
IDT () is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
IDT is looking for a hands-on Mobile Paid Media/Growth Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
* The interview process will be conducted in English.
What You'll Do:
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
- 3+ years managing paid campaigns in a UA, performance marketing or growth role.
- B2C + App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English, written and spoken.
Nice to have:
- Experience working with Tableau.
- Experience with fintech, remittance, or financial apps.
- Familiarity with MMPs.
- Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
- Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
- Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
- Experience with influencer marketing.
What we offer:
- 100% Remote work opportunity for the Latam region!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
Please attach CV in English.
The interview process will be conducted in English.
Only accepting applicants from LATAM.
What they ask for
Required
- 3+ years managing paid campaigns in a UA, performance marketing or growth role
- B2C + App acquisition experience
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
- Strong analytical mindset
- Fluent in English, written and spoken
Preferred
- Experience working with Tableau
- Experience with fintech, remittance, or financial apps
- Familiarity with MMPs
- Experience with additional paid channels such as Google Ads, DSPs, and Reddit
- Basic understanding of ASO
- Working knowledge of AI tools for marketing
- Experience with influencer marketing
Skills
As published by lever · 10 questions · 5 written answers
Basics
Which location are you applying for?, Resume/CV, Full name, Email, Phone, Current location, Current company
Short answers (2)
- What is your current location? (Country and city)
- Please use USD/monthly and indicate Gross or Net.
Pick from a list (3)
- Are you ready to pass technical interviews and have daily interactions in English?
- Are you ready to work as B2B Contractor/Consultant and pay taxes by yourself?
- Do you currently have a registered B2B in your location?
Written answers (5)
- Are you ready to work within the PST time zone?
- Which mobile apps have you run campaigns for?
- Which UA/paid channels do you have experience with?
- Which campaign types have you run on those channels?
- Which reporting tools do you use to analyze campaign performance?