Mobile Growth Manager
Summary
Own mobile app growth: plan and optimize paid acquisition campaigns, run experiments across the funnel, and build attribution frameworks to scale high-performing channels.
You own and scale mobile app acquisition and growth channels. You develop and optimize campaigns, manage budgets, run experiments across the app funnel, build attribution frameworks, analyze performance metrics, and identify channels to scale or discontinue.
Responsibilities
- Develop and execute mobile growth strategies across acquisition channels
- Own campaign planning, budget allocation, optimization, and performance tracking
- Partner with creative teams to develop platform-native ad creative
- Design and run experiments to improve install rate, activation, retention, and monetization
- Work with product and lifecycle teams to optimize onboarding and conversion flows
- Build and use attribution frameworks including SKAN and MMPs
- Analyze performance using CPI, CAC, LTV, payback period, and retention metrics
- Identify and scale high-performing channels
- Cut underperforming channels
- Monitor platform changes, privacy updates, and emerging mobile growth opportunities
Requirements
- Hands-on experience managing mobile acquisition campaigns across Meta, TikTok, Apple Search Ads, or Google App Campaigns
- Ability to optimize full-funnel metrics including activation, retention, LTV, and revenue
- Experience with mobile attribution constraints such as SKAN and MMPs
- Ability to operate in ambiguity and build new channels or programs
- Ability to collaborate with creative, product, lifecycle, and data teams
- Ability to take ownership and move quickly
- Clear communication skills
Benefits
- Remote work
- Annual company offsite