Mobile & Lifecycle Marketing Manager, BR Customer Engagement
Summary
Owns Brazil’s mobile app engagement strategy, converting downloads into active buyers through lifecycle programs, budgeting, and cross-team influence.
We are looking for a strategic Marketing Manager to own and scale Mobile Engagement as part of our broader Customer Lifecycle strategy in Brazil. You will define how we convert app downloaders into active, recurring purchasers by designing engagement programs that drive early activation, habit formation, and long-term retention. You will own the mobile app and lifecycle incentves investment budget, partner with product and tech teams to shape the engagement roadmap, and work closely with cross-functional teams (Categories, Prime, Marketing, Product) to influence app adoption across the organization. This role requires someone who combines product thinking with marketing expertise, thrives in ambiguity, and can influence partners without direct authority to unlock growth at scale.
Key job responsibilities
- Define and own the Mobile Engagement strategy end-to-end: vision, roadmap, KPIs, and investment priorities as a core pillar of the customer lifecycle framework.
- Own and manage the mobile app and lifecycle incentives budget: define allocation criteria, track efficiency, and optimize investment across cohorts.
- Lead experimentation at scale: design test frameworks, prioritize A/B tests across engagement channels and content types, and translate learnings into scalable strategies.
- Provide strategic direction for app-exclusive programs (ex: App-only Deals) ensuring they contribute to lifecycle progression goals.
- Influence cross-functional partners (Categories, Prime, Outbound Marketing, Product/Tech) to prioritize app adoption and mobile-first capabilities.
- Own the engagement performance narrative: benchmarks, reporting cadences, and investment efficiency tracking.
Key job responsibilities
- Define and own the Mobile Engagement strategy end-to-end: vision, roadmap, KPIs, and investment priorities as a core pillar of the customer lifecycle framework.
- Own and manage the mobile app and lifecycle incentives budget: define allocation criteria, track efficiency, and optimize investment across cohorts.
- Lead experimentation at scale: design test frameworks, prioritize A/B tests across engagement channels and content types, and translate learnings into scalable strategies.
- Provide strategic direction for app-exclusive programs (ex: App-only Deals) ensuring they contribute to lifecycle progression goals.
- Influence cross-functional partners (Categories, Prime, Outbound Marketing, Product/Tech) to prioritize app adoption and mobile-first capabilities.
- Own the engagement performance narrative: benchmarks, reporting cadences, and investment efficiency tracking.