Multifamily Build-to-Rent Marketing Manager - Arlington

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a BTR-Marketing Manager. The right candidate is responsible for developing and executing a comprehensive marketing plan for D.R. Horton’s Build-to-Rent (BTR) operations. This role will focus on design and implementation of impactful marketing strategies that resonate with prospective buyers, drive revenue growth, and elevate brand awareness.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop, execute, and refine a strategic marketing plan aligned with company goals for rental communities

• Drive engagement and brand awareness with our BTR Marketplace through a reliable, easy-to-use platform that creates superior experiences for BTR investors

• Facilitate visibility of investment opportunities with efficient presentation and follow-up

• Review marketing materials and coordinate property information packages prepared according to company guidelines and branding standards

• Identify opportunities to improve marketing processes, operational efficiencies, workflow management, content enhancement, and reporting

• Collaborate with internal and external teams to integrate digital marketing, communications (CRM), market knowledge, and research into successful rental community transactions

• Maintain and evolve branding standards, templates, and best practices for business development and marketing materials

• Work with business leaders to draft engaging visual, narrative, community-specific content

• Analyze performance and manage expenses to optimize ongoing marketing efforts

• Support client engagement initiatives that strengthen business relationships.

• Maintain library of marketing collateral

• Guide the team on sales enhancement efforts

• Support Multifamily marketing efforts nationally as opportunities arise and as directed

• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

• Ability to travel overnight

Supervisory Responsibilities

• May have supervisory responsibilities