National Sales Manager/Business Head - FMCG

National sales manager (business head)- fmcg _ mnc

Role Overview :

As the National Sales Manager and Business Head, you will serve as the primary architect of our commercial growth strategy within the competitive FMCG landscape. This leadership role demands a seasoned professional capable of steering national sales operations, managing large-scale distribution networks, and driving P&L accountability across diverse product categories. You will work closely with the executive leadership team, regional sales heads, and key account partners to translate high-level business objectives into actionable market strategies.

By fostering a culture of high performance and operational excellence, you will directly influence our market share, brand penetration, and long-term profitability, ensuring the organization maintains its leadership position in an evolving consumer market.

Key Responsibilities :

- Formulate and execute comprehensive national sales strategies to achieve aggressive revenue targets and expand market footprint across all trade channels.

- Lead and mentor a high-performing team of regional managers and sales personnel to ensure consistent delivery on KPIs and foster a culture of professional development.

- Manage the end-to-end P&L for the business unit, optimizing trade spends, pricing structures, and operational costs to maximize bottom-line growth.

- Cultivate and maintain strategic relationships with national distributors, modern trade partners, and key retailers to ensure optimal product availability and visibility.

- Analyze market trends, consumer behavior, and competitor activities to pivot sales tactics proactively and maintain a competitive edge in the FMCG sector.

- Collaborate with marketing and supply chain departments to align promotional activities with inventory levels and ensure seamless product delivery to the end consumer.

Required Skillset :

- Demonstrate mastery in developing and implementing complex sales strategies that drive sustainable growth in large-scale FMCG environments.

- Exhibit exceptional leadership capabilities, with a proven track record of managing large, geographically dispersed teams and fostering a high-performance work culture.

- Possess deep financial acumen, specifically in P&L management, budget forecasting, and trade investment optimization.

- Communicate complex business insights effectively to executive stakeholders and influence cross-functional teams to achieve unified organizational goals.

- Adapt seamlessly to fast-paced, high-pressure environments, utilizing data-driven decision-making to navigate market volatility.

- Hold an MBA or equivalent postgraduate degree from a premier business school, which provides the foundational analytical rigor required for this senior leadership position.

- Maintain a high degree of professional maturity and interpersonal agility, essential for navigating complex stakeholder ecosystems and building long-term business partnerships.