歐美市場品牌合作運營(約) Brand Partnerships & Marketing (EU & North America) - Contractor

美圖是全球 AI 圖像與影片編輯領域的領導品牌，協助數百萬創作者、專業人士與一般用戶發揮創意。在此職位中，您將透過執行端到端的品牌合作專案、聯合行銷活動以及整合型 KOL／創作者合作，將創意概念轉化為實際成果。您將連結歐美市場的文化趨勢與公司區域營運團隊，結合優秀的專案管理能力與品牌合作敏銳度，推動市場成長。

Key Responsibilities
1. 品牌合作專案全流程管理
負責歐美市場第三方品牌合作與聯合行銷專案的完整執行流程，包括：
合作夥伴開發與管理、初步接洽與商務開發、商務談判支援、合約執行與追蹤、行銷素材交付管理

2. 跨品牌整合行銷活動
與合作品牌密切協作，共同設計雙方受益的行銷活動，例如：
異業合作推廣、IP 聯名合作、美圖 App 內專屬濾鏡／特效上線、社群媒體聯合宣傳活動

3. KOL 與用戶增長整合
與內部 Growth Team 緊密合作，透過創作者與 KOL 網絡放大品牌合作效益，包括：
將合作品牌訊息自然融入創作者 Brief、建立與管理 UGC（User Generated Content）內容池、規劃品牌合作相關內容矩陣與社群擴散策略

4. 專案管理與時程控管
擔任外部合作品牌、代理商及內部跨部門團隊之間的主要協調窗口

5. 數據分析與成效追蹤
追蹤、分析並彙報各項品牌合作專案的投資報酬率包括:
新增用戶數、用戶活躍度、導流成效、品牌聲量與品牌好感度透過數據洞察持續優化合作策略與未來提案方向。

6. 市場研究與趨勢洞察
持續關注北美市場競爭動態與文化趨勢，挖掘符合美圖目標用戶族群的新興品牌，包括：
生活風格品牌、時尚品牌、科技品牌、美妝品牌
建立穩定且高品質的合作夥伴名單。

我們期待您具備
1. 品牌合作相關經驗，具備 2–4 年以下相關領域實務經驗：品牌合作、客戶管理、B2B2C 行銷

2. 熟悉北美市場文化
深入了解美國及北美市場消費者文化，能掌握：
Gen Z的喜好與趨勢，並能根據不同受眾調整合作提案策略。

3. 優秀的專案管理能力
具備高度組織與協調能力，能同時管理多個跨部門、多利害關係人的複雜專案，並有效推動落地執行。

4. 成長思維與商業敏銳度
熟悉數據分析與 KPI 管理，不僅關注合作案是否有創意，更重視：
是否帶來用戶成長、是否提升用戶參與度、是否產生實際商業價值

5. 優秀的溝通與語言能力
需具備中英文雙語商務溝通能力、能夠獨立與美國品牌夥伴洽談合作，同時與內部產品、技術團隊有效協作。

6. 高度彈性與跨時區協作能力
工作地點可為：台北、亞洲地區
需具備高度自主工作能力，能同時與歐美市場及亞洲團隊保持緊密合作與高效溝通。

Key Responsibilities

• End-to-End Partnership Execution: Own the day-to-day lifecycle of 3rd-party brand collaborations and co-marketing campaigns targeting the EU & NAM markets. This includes pipeline management, initial outreach, negotiation support, contract execution, asset delivery, and post-campaign relationship management.
• Cross-Brand Campaign Integration: Coordinate seamlessly with partner brands to design mutually beneficial campaigns (e.g., cross-promotions, IP integrations, custom filter/effect launches within Meitu apps, and joint social media campaigns).
• Influencer & Growth Alignment: Work hand-in-hand with the internal Growth Team to amplify brand partnerships using influencer networks. Ensure that partner brand narratives are organically integrated into creator brief templates, UGC pools, and side-account content matrices.
• Project Management & Timeline Tracking: Serve as the central coordinator across external brand partners, agencies, and internal cross-functional teams (Product, Design, Legal, and User Acquisition). Ensure all marketing assets, localized copy, and product features launch flawlessly and on schedule.
• Data-Driven Performance Reporting: Track, analyze, and report on the ROI of all partnership initiatives. Monitor key metrics such as user acquisition, active engagement, referral traffic, and brand sentiment, using data to optimize future partnership pitches and strategies.
• Market Research & Trend Scouting: Keep a pulse on the competitive landscape and cultural trends in North America. Identify emerging lifestyle, fashion, tech, and beauty brands that align with Meitu’s target demographics to build a robust pipeline of potential partners.

• Proven Track Record: 2–4 years of hands-on experience in brand partnerships, account management, or B2B2C marketing. Experience working with To-C mobile apps, SaaS, gaming, or fast-paced consumer lifestyle/beauty brands is highly desirable.
• US Market Nuance: Deep cultural familiarity with the US and North American consumer landscape. You understand what resonates with Gen Z and Millennial audiences in NAM and can adapt partnership pitches accordingly.
• Rigorous Project Management: Exceptional organizational skills with a proven ability to manage multiple complex, multi-stakeholder projects simultaneously without breaking a sweat.
• Growth Mindset & Commercial Acumen: Comfortable with data and metrics. You don’t just care about "cool" partnerships; you care about partnerships that move the needle for user growth and engagement