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Outside Sales

Achieves maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company’s products and/or related services. Contacts and secures new business accounts/customers.


Supervisory Responsibilities:

  • None.

Duties/Responsibilities:

  • Promotes/sells/secures orders from existing and prospective customers through a relationship-based approach.
  • Demonstrates products and services to existing/potential customers and assists them in selecting those best suited to their needs.
  • Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services.
  • Makes telephone calls and in-person visits and presentations to existing and prospective customers.
  • Researches/sources for developing prospective customers and for information to determine their potential.
  • Develops clear and effectively written proposals/quotations for current and prospective customers.
  • Expedites the resolution of customer problems and complaints.
  • Coordinates sales effort with marketing, sales management, accounting, logistics and technical service groups.
  • Analyzes the territory/market’s potential and determines the value of existing and prospective customer’s value to the organization.
  • Creates and manages a customer value plan for existing customers highlighting profile, share and value opportunities.
  • Identifies advantages and compares organization’s products/services.
  • Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the territory/segment.
  • Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keeps abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.
  • Participates in trade shows and conventions.
  • Other duties as assigned.

See also

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