Paid Media Manager
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
We are looking for a highly motivated, data-driven Paid Media Manager to own and elevate Axon’s targeted paid advertising strategies. In this role, you will lead end-to-end strategy, execution, and continuous optimization across our paid digital channels.
Beyond channel management, you will serve as both an analytical steward and a persuasive creative force, crafting compelling, high-converting ad copy and integrating paid media channels directly into our reporting tools for transparent, real-time ROI tracking. You will work closely with Product Marketing, Growth Marketing, Creative, Web, and Marketing Ops teams to build aligned, performance-driven campaigns that resonate with our specialized audiences. If you thrive on finding high-intent opportunities, relentlessly pursuing performance efficiency, and turning analytics into growth, you will play a transformative role in driving Axon's global mission.
What You’ll Do
Location: Scottsdale, Boston, or Seattle Office (Hybrid Schedule: Mon remote, Tues-Fri in office)
Reports to: Head of Digital Marketing
Direct reports: None
- Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
- Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
- Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
- Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
- Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
- Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
- Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
- Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
- Craft copy that drives conversions. Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
- Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.
What You Bring
- 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
- Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid.
- Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
- Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
- Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
- Proactive, curious, solution-oriented, and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
- Strong copywriting skills with experience crafting high-performing, conversion-focused ad and landing page copy.
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit .
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at . If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
Skills
As published by greenhouse · 24 questions
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (4)
- Preferred First Name optional
- LinkedIn Profile optional
- Website optional
- What city do you currently reside in?
Pick from a list (20)
- Are you legally authorized to work in the United States for any US employer now and in the future?
- Will you now or in the future require sponsorship for employment in the United States?
- Can you provide verification of both your identity and authorization to work in the United States, to the extent required by law?
- Are you at least 18 years of age?
- This role works out of one of our offices (either Scottsdale, Boston, or Seattle) on a hybrid schedule (Mon remote flexibility, Tues-Fri in office). Are you comfortable with this hybrid in office requirement?
- Based on the below information, would you meet the requirements for a deemed export license in order to access EAR - controlled technology?
- Do you have any contractual obligations, agreements, relationships, or commitments to another person or entity that would impact, impede or interfere with your ability to join Axon?
- ACKNOWLEDGMENT OF RECEIPT AND REVIEW I acknowledge that I received a copy of Axon’s Prohibited Possessor Questionnaire (“Questionnaire”) and that I read it, understood it, and answered the questions truthfully and accurately. I understand that Axon has the maximum discretion permitted by law to interpret, administer, change, modify, or delete this Questionnaire at any time with or without notice. I understand that neither this Questionnaire nor any other communication by a recruiter, hiring manager, supervisor, manager, Axon’s People Operations, or any other Axon employee, whether oral or written, is intended in any way to create a contract of employment. I understand that Axon will keep this information secure and confidential and will not use any such information for any unlawful purpose or in any unlawful way. Finally, I again represent that all the information provided herein is truthful and accurate.
- Are you a fugitive from justice?
- Are you an alien illegally or unlawfully in the United States?
- Are you an alien who has been admitted to the United States under a nonimmigrant visa? (i.e. H-1B, TN, F1)
- Are you an unlawful user of, or addicted to, marijuana or any depressant, stimulant, narcotic drug, or any other controlled substance?
- Are you subject to a court order, including a Military Protection Order issued by a military judge or magistrate, restraining you from harassing, stalking, or threatening your child or an intimate partner or child of such partner?
- Are you under indictment or information in any court for a felony, or any other crime for which the judge could imprison you for more than one year, or are you a current member of the military who has been charged with violation(s) of the Uniform Code of Military Justice and whose charge(s) have been referred to a general court-martial?
- Federal Firearms Licensee Employee Accessor Questionnaire
- Have you ever been adjudicated as a mental defective OR have you ever been committed to a mental institution?
- Have you ever been convicted in any court of a misdemeanor crime of domestic violence, or are you or have you ever been a member of the military and been convicted of a crime that included, as an element, the use of force against a person as identified in the instructions?
- Have you ever been convicted in any court, including a military court, of a felony, or any other crime for which the judge could have imprisoned you for more than one year, even if you received a shorter sentence including probation?
- Have you ever been discharged from the Armed Forces under dishonorable conditions?
- Have you ever renounced your United States citizenship?