Paid Media Specialist

We are seeking a skilled Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing, with a focus on paid media strategies that drive measurable results. As a Paid Media Specialist, you will be responsible for developing, implementing, and optimizing paid media campaigns across various platforms, including Google Ads and Display Ads. You will work closely with the marketing team to align paid media strategies with overall marketing goals and objectives. Key Responsibilities: - Develop and execute paid media campaigns across multiple channels, including search, display, and social media. - Conduct keyword research and competitive analysis to inform campaign strategies. - Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results. - Collaborate with the SEO team to ensure alignment between paid and organic strategies. - Prepare regular reports on campaign performance and present findings to stakeholders. - Stay up-to-date with industry trends and best practices in digital marketing and paid media. Required Skills: - Proven experience in paid media and digital marketing. - Strong knowledge of Google Ads, Display Ads, PPC, and SEO. - Ability to analyze data and derive actionable insights. - Excellent communication and collaboration skills. - Familiarity with performance marketing strategies. If you are passionate about digital marketing and have a proven track record in paid media, we would love to hear from you. Join us in driving impactful marketing campaigns that deliver results.