Paid Search Manager
D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Paid Search Manager. The right candidate will ensures search investment is tracked, reported, and optimized with precision and that the team and its agency partner are operating from accurate, timely data. This role oversees the reporting infrastructure, budget pacing dashboards, and the QA framework for campaign launches. This is an in-office role located in Arlington, TX.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Own the performance reporting infrastructure for the paid search team, including dashboard design and maintenance Google Ads reporting and comparable business intelligence environments
- Produce weekly and monthly performance reports for the Group Manager and VP, including spend, lead volume, CPL, and conversion trends
- Build and maintain budget pacing models that track spend by market, platform, campaign type, and division against plan
- Develop and maintain a campaign launch QA checklist in partnership with the agency, ensuring new community launches meet structural and tracking standards before going live
- Monitor tag and tracking health across Google Tag Manager, GA4, and ad platform conversion tracking; escalate and coordinate resolution of tracking issues
- Maintain the team's documentation library — campaign naming conventions, tagging standards, platform settings, and agency SOPs
- Managing testing roadmap and analyzing effectiveness of testing to business objectives
- Support leadership and our external agency in preparing materials for monthly and quarterly business reviews with the agency
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company