Paid Social Manager
Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!
Why you want this job
We are seeking a Paid Social Manager to join the 1-800 Contacts team to support the implementation, optimization, and evaluation of paid social media campaigns. This role is responsible for developing and maintaining social tactics and standard methodologies, evolving channel-specific creative and messaging strategies through testing, and educating internal teams and clients on campaign and project implementation. Collaboration is a key component in this role as you will work closely with multiple teams, including creative. The ideal candidate will thrive in a dynamic environment, make creative recommendations, and generate actionable insights from performance data.
What you’ll do
- Traffic campaigns across a variety of social platforms, including Facebook, Instagram, TikTok, Snapchat, and Reddit, ensuring standard processes are followed (Proficiency in TikTok is a plus).
- Collaborate with the Social team members to monitor and optimize campaigns on a daily/weekly/monthly basis, providing real-time performance data analysis, insights, and recommendations.
- Provide actionable insights and recommendations for strategy adjustments based on performance data and evolving market trends.
- Apply an analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
- Regularly report on campaign performance, important metrics, and optimization efforts.
- Work cross-functionally with the creative team to develop creative briefs, implement channel-specific and promotional campaigns, and provide timely feedback on the performance of these campaigns.
- Support the creation and implementation of testing roadmaps with ongoing analysis; report on results and insights to internal teams.
- Collaborate with creative, content, and analytics teams to align messaging and ensure cohesive campaign delivery.
- Stay current with industry trends, platform updates, and emerging technologies to keep the company ahead in a constantly evolving digital landscape.
What you'll need
- 3+ years of experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining budgets; driving implementation and execution; and leading reporting and optimization.
- Strong analytical skills with a proven ability to optimize social media performance based on metrics such as engagement, leads, conversions, and return on investment.
- Proven track record of making strong creative recommendations and working with creative teams to ensure channel-specific standard methodologies are followed.
- Excellent communication and collaboration skills to effectively work with cross-functional teams.
- Bachelor’s degree or equivalent experience in marketing, business, or a related field preferred but not required.
Perks
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-Hybrid