Part-Time Senior Sales Lead

About LAKE

LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together.

About the role...

The Senior Sales Lead leads the sales floor, bringing LAKE's exceptional hospitality to life, coaching the team alongside the Store Manager, and driving store results. You will set the standard on the floor, owning initiatives across shifts and creating elevated experiences in our curated retail environments.

You will...

• Anticipate HER needs and lead by example, coaching the team to create effortless, personalized experiences for every client and championing HER-first decisions across the floor.

• Build a loyal clientele through thoughtful follow-up and genuine connection, and help the team grow their own

• Drive individual, team, and store sales, using KPIs such as conversion, UPT, and AOV to identify patterns, act on them, and keep the team focused on daily priorities

• Own lead projects and initiatives across shifts, aligning them with store goals and seeing them through from start to finish without manager involvement

• Partner with the Store Manager to train and coach the team across sales and service behaviors, translating strategy into execution and providing regular feedback.

• Share best practices across shifts and work with peers to refine processes and improve execution, ensuring every coaching moment is aligned with LAKE.

• Set the standard for visual merchandising and operations, ensuring the floor reflects LAKE’s seasonal visual direction, and approve low-risk adjustments to store priorities in partnership with your manager.

• Stay composed during peak times, challenge team norms to improve performance, and inspire the team to stretch and grow.

• The Senior Sales Lead reports to the Store Manager

You should have...

• 4 to 6 years of retail sales experience, including leadership experience

• A proven record of driving team sales and delivering elevated service

• Resilience and composure in a fast-paced environment

• Strong communication skills, with the ability to coach and develop peers

• Proficiency in POS and retail systems, with a strong understanding of KPIs. Experience with Shopify is a plus

• A passion for the LAKE brand and aesthetic

• An above ego mindset: collaborative and proactive
• Availability for standard retail hours, including evenings, weekends, and holidays