PC Marketing Digital Senior Specialist
NewBe an early applicant- Develop and implement comprehensive digital marketing strategies aligned with the company's goals and objectives.
- Manage & execute campaigns on Meta, TikTok, Google & Linkedin, have a clear methodology concerning customer acquisition.
- Work with Google analytics to measure the campaigns’ results.
- Integrate social campaigns with the company’s CRM portal.
- Integrate the campaigns with the brands’ websites through pixel codes.
- Performance Analysis and Reporting\: Analyze and automate the performance metrics of digital marketing efforts, measuring ROI and results against established KPIs
- Work on media plans with clear budget allocation and KPIs.
- Build end-to-end customer journeys and relevant campaigns to drive acquisition
- Launch paid social campaigns that measure conversions and optimizing towards KPI goals.
- Data Reporting and Insights Sharing\: Produce and analyze digital marketing analytics reports, sharing actionable insights with the team to inform optimization strategies
- Monitor, analyze, and report the performance of digital marketing campaigns, making data-driven decisions to optimize results.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and implement them when appropriate.
- Manage the digital marketing budget efficiently and effectively.
- Coordinate with agencies and third party agencies and handlers in order to secure a smooth and efficient work flow and maintain smooth deadlines