Performance Marketer

Performance Marketing Specialist

We are looking for a hands-on Performance Marketing Specialist with 3-4 years of experience managing paid campaigns across Google, Meta and LinkedIn.

The candidate should be able to independently plan, execute, track and optimise campaigns focused on qualified leads, conversions, CPL and ROAS for both B2B and B2C businesses.

Key Responsibilities

• Manage Google Ads across Search, Display, YouTube, Performance Max and Remarketing.
• Plan and optimise Meta Ads for Facebook and Instagram lead generation and conversions.
• Run LinkedIn Ads for B2B lead generation, targeting and retargeting.
• Manage Click-to-WhatsApp campaigns and lead follow-up workflows.
• Monitor campaign budgets and performance metrics including CPL, CPC, CTR, CPA, conversion rate and ROAS.
• Set up and validate GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Conduct keyword research, audience research and competitor analysis.
• Build remarketing, custom and lookalike audiences.
• Conduct A/B testing across creatives, ad copy, audiences and landing pages.
• Analyse campaign data and optimise for better lead quality and lower CPL.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Coordinate with creative and content teams to improve campaign performance.

Required Skills & Experience

• 3-4 years of hands-on Performance Marketing / Paid Media experience.
• Strong experience with Google Ads and Meta Ads Manager.
• Experience independently managing PPC and lead generation campaigns.
• Working knowledge of LinkedIn Ads and B2B lead generation.
• Experience with GA4, GTM, Meta Pixel and conversion tracking.
• Good understanding of CPL, CPC, CTR, CPA, conversion rates and ROAS.
• Experience with Remarketing, Retargeting and A/B Testing.
• Familiarity with WhatsApp Marketing and CRM lead tracking.
• Ability to analyse results and explain optimisation decisions.

Preferred Candidate

• Agency or multi-brand experience.
• Exposure to both B2B and B2C campaigns.
• Proven experience improving lead quality, CPL, CPA and ROI.
• Experience handling monthly advertising budgets.

Experience: 3-4 Years

Salary: Up to 6 LPA

Preferred Profiles:
Performance Marketing Specialist, Performance Marketing Executive, Paid Media Specialist, PPC Specialist, Digital Marketing Specialist.

Key Skills:
Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, PPC, Paid Media, Lead Generation, B2B Lead Generation, GA4, Google Tag Manager, Meta Pixel, Conversion Tracking, Remarketing, Retargeting, A/B Testing, CPL Optimisation, ROAS Optimisation, WhatsApp Marketing.

Application Requirements

Candidates should share an updated resume along with examples of campaigns managed, advertising budgets handled, platforms used and measurable results such as leads generated, CPL, CPA, conversions and ROAS.

Strong hands-on Google Ads and Meta Ads experience is essential. LinkedIn Ads and B2B lead generation experience will be an added advantage.